My name is Rebecca Pilcher and I make the best pancakes.

I have been a perfectionist for over 20+ years. Starting at age 15 when I was the welcoming server at an award-winning BBQ restaurant in Des Moines, IA, continuing through my current work today as Director, Marketing Communications for the Drupal Association, working with our global business community to position Drupal as the natural fit for brands looking to innovate through ambitious digital experiences.

I have led marketing and creative teams dealing with incredibly confused and demanding clients, coached a dozen pre-teen gymnasts preoccupied with boy bands, and wrangled a household of boys through preschool meltdowns. I troubleshoot and communicate with calm and patience, humour and creativity, through all kinds of chaos. It’s my forte.

In my past 14 years of brand marketing work, I have come to understand that I prefer creative, team-focused companies. I contribute to morale with my affable personality, to productivity with my willingness to learn, lead and work hard, and to product quality with my attention to detail and perfectionism. According to typingtest.com I type 77 words per minute, but I think if I trimmed my fingernails, I might be a bit faster.

Overview

Analytical and proactive marketing communications director and team leader with over 14 years of experience in strategic and creative management, team leadership, process development and implementation, and hands-on execution.

Where i excel

I see the big picture along with all the tiny details, bringing creation from strategy conception to implementation – encouraging: test, fail, succeed, and iterate – quickly and thoughtfully.

I am a leader – whether mentoring direct reports or shepherding indirect team members and hundreds of volunteers.

I am fun, and I care about my coworkers and creating an open environment where they feel comfortable coming to me for advice and collaboration.

current Experience

Director, Marketing Communications | Drupal Association | 2016 - Present

Strategic and creative director across four brands and 8 programs: brand marketing, domain management, association identity, conferences and events, community, memberships, jobs board, and open source marketing.

Leading a team of five FTE (plus over 40 part time volunteers) in creative direction and communications – reaching a global audience of over two million a year.

Key member of the leadership team, responsible for driving end to end business strategy development, including persona research, customer journey mapping, brand development, digital presence redesign, annual communications planning, and leading the team to implementation.

• Defining the business strategy for Drupal as a brand, aligning business roadmap across the supporting association, open source developer community and business community.

• Brand director across four brands, including: developed new branding for the DrupalCon international event series; developed brand for a new executive events series; created first defining brand books across all brands.

• Marketing strategy and implementation director for DrupalCon, a 3500+ attendance event happening twice a year.

• Organizational leader for the association teams, developing policies and practices for the betterment of our teams – from defining advancement structures to having hard conversations with underperforming team members.

Take a look at a few case studies of my past work.

Interests

Baking, painting, playing practical jokes on my family, competing in things I am sure to lose just to see what happens, camping